AT&T.
Holiday stress was at an all-time high. The people needed gifts! They craved entertainment! Lily to the rescue in this Choose-Your-Own-Adventure AR experience.
THE COLLECTIVE LA
SILVER ADDY WINNER
Associate Creative Director
Script & Copywriter
LILY’S GIFT DECIDER
I always wanted to write a Choose-Your-Own-Adventure book. Over the pandemic, I got my wish. It took over 40 scripts and a whole lot of endings to weave shoppers through this AR-based gift choosing tree.
We flooded over 5,000 stores with signage, stickers, and displays—each with a custom message and a QR code to unlock Lily on their phones. Now, she’s ready to help you find the perfect gift.
Every choice would send Lily into a new prompt with a new decision for the user, covering price ranges, shopper interests and more.
Gifts ranged from AirPod Cases to the latest devices, so no one was left with an empty tree.