STEVE JOBS.

How do you boil a 100-minute tale of a modern genius down to :30 and one line?

MARK WOOLLEN

“STEVE JOBS” TRAILER

Copywriting

Working on the Steve Jobs trailer tied together a lot of my passions into one project: movies, Aaron Sorkin, Apple, and advertising.

The film combines two main ideas: Steve Jobs’ relentless pursuit of perfection and his notorious belligerence. This central conflict led us to the trailer concept.