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— About

Patrick Kirkland

It startswithcharacter.

That's my core writing belief. My screenwriting and authoring background taught me that.

After 20 years writing for agencies, in-house brands, and 1-on-1 with founders and startups, that hasn't changed. I have a passion for collaborating with teams to ideate 360 campaigns, build brands, and create that authentic voice for clients people recognize and organizations that want to be understood, instead of simply noticed.

The work I like most starts messy. Like a puzzle freshly dumped across the kitchen table. Too many claims, too many audiences, too much borrowed language. I help find the argument, build the voice, then write the version that lives outside the conference room.

> experience

The track record.

Protagonist Ink

Role
Founder / Narrative Strategy

Branding & storytelling studio that brings mission-driven ideas to life.

Verizon

Role
Campaigns

TV, digital, and brand work across telecom, technology, and consumer service stories.

AT&T

Role
Campaigns

Campaign and experience work built around product choice, entertainment, and customer behavior.

Time Warner Cable

Role
Campaigns

Telecom and entertainment work before the initials started doing their own mergers and acquisitions.

Ogilvy NY

Role
Senior Copywriter

Campaign work for national brands, including BP's Olympic Team.