"Your Tech Should Work"

Our lives are built on tech. Phones, laptops, tablets — when they break, everything stops. Verizon needed a way to introduce TechSure, its premium tech insurance plan, without drowning people in another infomercial full of specs and fine print.

But tech insurance only works if people understand it.

We created a national spot built around one simple idea: when your tech works, your life works. We anchored it in devices people use every single day. That’s how we get across TechSure as not just insurance, it’s peace of mind.

To support the launch, we also developed a campaign of :60 educational videos that broke down the plan’s ins and outs in clear, human language.