Biggest Little Monsters

We had two major challenges: buzz and execution. Verizon had just invited every new rewards member to visit their booth with the promise to win seat upgrades and fan prizes. And every exec in the building was watching how Verizon’s newly launched in-house agency performed.

And on top of it, IG Stories was 100% live. We had no choice but to build in real time. With our intended audience mid-scroll, we had one shot to get the attention — and signups — we needed.

As fun as it was to make noise, that wasn’t our goal. We needed action.

Everything was written, shot, and released on the fly. No safety net. At one point, Gaga’s manager was sending me photos to send live from Verizon’s account. We turned your standard event tent into one of Verizon’s biggest days on social media ever.

We needed an event offline that drove the online masses. And we nailed it.