BP sponsored nine Olympic athletes fighting for the gold. We created a 360-campaign — including 18 spots — to introduce Team USA to the watching world.
BP.
I combed through press videos, interviews, and athlete footage. Somewhere in there, I came up with a wealth of inspiration. I used it to write 18 spots—two for each athlete, split into two concepts. One set of videos tells the athlete’s story. The rest tells the story of the people who stood behind them, just as BP did. As the athletes progressed (or not), we curated and released the spots for broadcast, YouTube, and ESPN.com.
TEAM USA.
OGILVY NY
Copywriter
Scriptwriter
To supplement, we created iPad and iPhone apps where users could find more content, learn about the athletes, and follow their performances. We also created interactive ad sections for the Time and ESPN apps.
