What makes customers come back again and again? Your words. Your message has to work immediately—make the connection, tell your story, and get your target audience to take action. And then, do it all over again.

Your brand website—especially your homepage—has a lot of work to do. And often, it has to do it before you even get to say five words to your potential client.

Your website is your storefront. It's your handshake. And often, your very first interaction with your next customer. You’ve got seconds – if that – to make an impression, so what you say and how you say it matters.