Patrick Kirkland | ACD Copywriter
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Steve Jobs

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Steve Jobs

Trailers

 

ASSIGNMENT:

Boil a 100-minute tale of a modern genius down to :30 and one line.

AGENCY: MARK WOOLLEN

Nominated for two Oscars, Steve Jobs asks one central question: Can a great man be a good man?


 
 
 

Working on the trailer for Steve Jobs was a great opportunity that brought together a lot of my passions into one project: Movies, Aaron Sorkin, Apple and Advertising.

The film strings together two main ideas: Steve Jobs’ relentless pursuit of perfection, and his relationship with his first daughter.

Steve Jobs was a genius but, notoriously, a hard man to work with.. This central conflict led us to the trailer concept.