Patrick Kirkland | ACD Copywriter
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Linksys

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LINKSYS : CES

Activations

 
 

AGENCY: BELKIN

Every year, the biggest names in tech descend on Vegas for CES.  With more than 170,000 attendees, it’s prime time to show off one of the oldest names in wireless.

ASSIGNMENT:

Make Linksys the coolest experience at CES.

 
 

Linksys has an old name, but we designed and created a CES experience that was both modern and sexy. And to showcase that modern power, we streamed 4K wireless video to twenty TVs — all on one wall.

The message: this isn’t your granddaddy’s wireless. Linksys Routers can handle anything your family or business can throw at them.

 
 

(PC Mag loved us. Just sayin’.)

 
 

TAKING THE BOOTH ONLINE

For those that couldn’t make Vegas, we created this handy CES site. It detailed the products, monitored the showcases and told the new story in a clean, elegant way.