Patrick Kirkland | ACD Copywriter
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Camel

 
 

CAMEL - 72 HOURS IN SIN CITY | DIGITAL, MICRO SITES


With the launch of their new subbrand, Camel wanted to give their devotees the chance to win the best freaking three days of their lives in good ol' Las Vegas.

THE STRATEGY


Camel wants to give you your dream Vegas vacation.

 
 
 
 

What would you do with three all-expenses-paid days in Vegas? Visitors chose between 40 different activities, each with their own spin.

 

ABOUT THE PROJECT

Cigarettes. I know, I know. They’ll kill you. But since people continue to smoke, why not let Big Tobacco send you on an all-expenses paid trip to Vegas?

We researched and created over 40 different activities, on and off the Vegas strip, to cover every part of your day.

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Late night putting? We’ll tell you where to go. Drag car racing? Choose your Ferrari. Want to his up Area 51? Put it on the calendar, but you’re on your own.

We’ll give you the ideas, we’ll give you the calendar. Your job is to tailor-make the best 72 hour Vegas swing you can imagine.

 
 

SOMETHING TO SHOW THE PARENTS

As cool as we want you, John Q. Smoker, to think you are, no matter how many times we tell you you’re full of “swagger”, the truth is, only one person is winning this contest and the odds are against you. So we went the extra mile to create a good ol’ fashioned slideshow to show off your (imagined) Sin City adventures.