Patrick Kirkland | ACD Copywriter
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Lady Gaga + Verizon Up

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LADY GAGA + VERIZON UP

Social | Branding | Activations

 
 

AGENCY: VERIZON 140

For Lady Gaga’s return to Citi Field, we took over Verizon’s Instagram to celebrate her biggest little monsters.

ASSIGNMENT:

We build buzz and increase sign ups for Verizon’s newest rewards program, Verizon Up.

 
 
 

I’m still a theater kid at heart, so to me, there’s nothing better than putting on a big, fun show for a monster event. With a bare-bones but agile team, we rolled camera-phones as Mother Monster’s biggest fans played games, answered trivia and dished out deep Gaga knowledge to score upgraded seats.

 
 
 
 

Through lightning-fast writing and post-production, we created 15 Instagram stories, two :30 spots and 5 Facebook posts. All on the fly, all live, all focusing on the fans.

 
 

The event was one of Verizon’s biggest nights on social media, scoring over 260K views and 9K unique viewers on Instagram stories alone, with more joining the rewards program than any other night.