LADY GAGA + VERIZON UP
Social | Branding | Activations
AGENCY: VERIZON 140
For Lady Gaga’s return to Citi Field, we took over Verizon’s Instagram to celebrate her biggest little monsters.
We build buzz and increase sign ups for Verizon’s newest rewards program, Verizon Up.
I’m still a theater kid at heart, so to me, there’s nothing better than putting on a big, fun show for a monster event. With a bare-bones but agile team, we rolled camera-phones as Mother Monster’s biggest fans played games, answered trivia and dished out deep Gaga knowledge to score upgraded seats.
Through lightning-fast writing and post-production, we created 15 Instagram stories, two :30 spots and 5 Facebook posts. All on the fly, all live, all focusing on the fans.