Patrick Kirkland | ACD Copywriter
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Beats by Dre

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BEATS BY DRE

DIGITAL | SOCIAL

 
 

AGENCY: BEATS (IN-HOUSE)

On Valentine’s Day, what better way to show someone you love them than give the gift of Beats? Or, maybe… you know what? Screw that.

ASSIGNMENT:

Celebrate Valentine’s Day with 100% pure attitude.


This microsite for Valentine’s Day asked a simple question to target deals to visitors: are you in love or out of love? The project’s a prime example of how much I love to write for characters. With Beats, you don’t sell the sound, the bass, or the comfort. You talk the talk of a game-changing headphone.

Would you rather drown out those crappy sweet nothings or impress your sweetheart? Either way, get some Beats. The product doesn’t change, the attitude does.