I try to write things that
don’t suck.

I like a good story, well told. That is the reason I am sometimes forced to tell them myself.

– Mark Twain

Patrick Kirkland

I’ve spent three days, two hours and twenty-seven minutes trying to write this About page.

That’s how I find the good stuff — the TV spots that run during the Olympics, the billboards that rise above Times Square, the web content that goes live within a matter of minutes.

I write and write and write until I land on something that doesn’t suck. Then, and only then, I push away from the keyboard, give myself a pat on the back, and cheer on my cerebellum for its brilliance.

And then I pour another cup of coffee and keep writing — because chances are, tomorrow morning, when I read what I wrote today, it’s probably going to suck.


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